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JS Law
A law firm site rebuilt around the practice areas clients actually search for, with a clear path from landing page to consultation request.
jslaw.ca

Hover or tap the screenshot to scroll through the page.
The brief
JS Law had one page trying to represent every practice area at once, with no way for a visitor to act outside business hours.
What I did
I rebuilt the site around the specific areas clients actually search for. Each practice area got its own page, its own metadata and its own consultation path, so a visitor who lands from search sees exactly the service they looked for.
- A dedicated page per practice area, each with its own SEO
- Consultation booking that works whether or not the office is open
- Local schema and metadata across every page, not just the homepage
The result
The firm now receives consultation requests around the clock instead of only during office hours.
What I delivered
- Practice-area pages structured around real client search terms
- On-page SEO: metadata, schema markup and local search signals
- Fast, mobile-first pages with a clear call to book a consultation




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